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Jakub Kosmowski
Marketing Director | Consultant | Board Member
Helping companies do the RIGHT thing WELL through great marketing and brand management.
Learn how I've helped a company save 27% on their ineffective advertising in the first 4 months.
Read the case study below.
Some of the brands
I Worked for and worked with
Podcast
Listen to latest episode of "Effective Businesses"
- 2 x week: New episodes released on Tuesday and Friday
- Actionable: Sharing the best examples of what has worked for companies I have consulted with.
- Show Notes: Click below for a list of all episodes and show notes.
Experience
During almost 19 years in senior management positions, I have worked with brands across many industries, helping them to redesign their marketing activities for growth.
Some of the industries I worked in:
- Automotive
- Energy
- Retail
- Sport
- FMCG
- Agency
- Hospitality
- Entertainment
Awards and certificates
I'm driven by education and continuous learning. That's why I'm committed to keeping myself challenged with new courses, certifications and studies. You can read about some of these below.
Credentialed Section Brand Strategy members will be able to understand the frameworks, concepts, and models of brand strategy that drive value. They will be fluent in the language of brand strategy, demonstrating a deep comprehension of brand identity, architecture, and strategy, and leverage this understanding for growth. Brand Strategists will be able to communicate brand value consistently and proactively to improve their firm's value proposition and competitive differentiation.
Earners of the Prosci® Certified Change Practitioner badge have the knowledge, skills, and tools to drive successful change initiatives. They can apply the Prosci Methodology and tools to create a change management strategy and plans, with the necessary commitment to enable individual change and achieve organizational results and outcomes.
How can I help you?
In different areas of your business
Marketing audits
A marketing audit is key to understanding where your business has weak points.
Many companies I work with are stuck on autopilot executing based on old habits and past practices, without realising that a well-structured marketing department can be a major driver of growth.
In our advertising audit, we go through every stage of the marketing process and identify what’s working and what’s not, so you know exactly where to focus your efforts.
If you want to take a closer look at your marketing effectiveness, feel free to reach out.
Marketing plans
A good marketing plan is a real difference-maker when it comes to so many business decisions.
We don’t just help you create a document — we help you build a complete, actionable marketing plan that covers the full process:
* Proven methods to listen to the market
* In-depth customer research
* Clear strategy, including segmentation, targeting, and positioning
* And finally, execution across key areas: communication, product, pricing, distribution, and customer service.
Individual campaigns
Advertising has never been in a worse place.
Over 90% of ads don’t work. Add to that the inefficiencies on the media side, and you’ve got a disaster in the making.
Our approach to advertising helps your company not only create effective campaigns consistently but also identify inefficiencies in media planning, so you can focus your budget on channels that deliver results.
If you're tired of wasting time and money on ads that don’t perform, let’s fix that.
My story
Helping brands unlock the lost potential of true marketing and brand management.
I'm a marketing consultant and I've had the opportunity to work with many companies, including those from the Fortune 500.
I've worked across many countries and categories and my main priority has always been to improve the marketing process and help businesses unlock the growth potential that lies in great marketing and brand management.
My priority is to work on marketing fundamentals and combine them with the latest tactics to reach our target audience and serve our customers well. I want to bring marketing back to the strong position it once had as a department responsible for the growth of organisations.
"There is nothing so useless as doing efficiently something that should not be done at all" - Peter Drucker
CUSTOMER TESTIMONIALS
What others are saying about My work
Over the years brining value was a top priority for me.
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