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Would you invest $59 to save thousands on wasted advertising dollars?
In just two weeks, you'll gain top industry knowledge to transform your ads. Used by Fortune 500 companies.
- 14 emails packed with battle-proven frameworks to apply to your projects. Every day a new concept and resources.
- 14-day challenge designed to help you become confident without feeling overwhelmed.
- Follow an easy-to-use process to systemize your future projects.
- Exchange experiences with like-minded people.
- Get answers to your specific questions.
Special Offer ends in:
"It's a SWISS knife for creatives, marketers and anyone working with advertising"
Check all of the chapters in Creative Advertising Challenge
Watch The Full Walkthrough
Watch the video so I walk you though all chapters of our Crreative Advertising Challenge...
14-day Creative Advertising Challenge
Master Ads and Learn Proven Ad Frameworks
Learn an advertising framework that leverages science and market-proven tactics. Join a 14-day challenge to unlock battle-tested formulas used by the world's top advertising companies.
- You want to produce work that delivers results.
- You want to produce work that is not only creative but also effective.
- You want to learn principles that help you judge creative work.
- You want to learn what makes ads effective.
- You want to build trust and credibility.
All delivered by an industry veteran in a bite size form that will help you from day 1.
Build trust and credibility by creative ads that work.
What You'll Learn During The Challenge!
DAY #1: Intro to Creativity
Why should your ads work better?
DAY #2: The Crisis of Creativity
What’s wrong with the advertising industry, and why are ads so bad?
DAY #3: Advertising Effectiveness
What does it mean to truly deliver results?
DAY #4: Positioning and Strategy
How do positioning and strategy drive outcomes? Why do you need a strong point of view?
DAY #5: Customers
Does your target audience see themselves in your ad? How well do you really know them?
DAY #6: Emotions
Why should your audience feel a certain way? Is there still room for rational appeal?
DAY #7: Style
Why is dialogue more memorable than abstract concepts?
DAY #8: Distinctive Assets
Should you really make the logo bigger?
DAY #9: Fluent Devices
How does familiarity enhance memory creation?
DAY #10: The Case for Celebrities
Do you need famous faces in your ads?
DAY #11: Consistency
How can not changing things make your advertising more effective?
DAY #12: Avoiding Boring Advertising
What makes an ad boring, and how can you ensure yours isn’t?
DAY #13: Intro to Behavioral Science
What levers can you pull to create a bigger impact?
DAY #14: Intro to Media
How do media planning and "fit for format" influence effectiveness?
"Despite our warnings, the misuse of creativity has continued to grow and the effectiveness advantage has continued to decline." - Peter Field
Awesome Bonuses
BONUS #1
Intro to AI in creative process.
Overusage of GEN-AI in content creation often leads to a lack of differentiation, with many brands creating similar, uninspired content that fails to stand out.
Overuse and saturation have made campaigns feel repetitive, while the creative output frequently lacks authenticity and emotional depth.
Learn how to harness AI creatively and authentically to make your advertising truly impactful and unique.
BONUS #2
Advertising frameworks and templates.
- Campaign checklist: Be sure that your ad ticks all the boxes.
- Brand Positioning Framework: Choose what you stand for.
- Copywriting Framework: Create copy that sells.
- AI-Assisted Creative Workflow: Use AI for your advantage.
- Ad Concept Blueprint: Choose the best idea.
- Media Planning Framework: Make sure you split media correctly.
- Brand Assets Checklist: Be sure that your ad is easy to connect.
90% of Ads don't work.
The crisis of Creativity
Advertisers, creatives, and marketers face a challenging landscape. Trust in their skills and the industry is at an all-time low. Meanwhile, the rise of AI has led to a surge in low-quality creative outputs.
- Learn how to leverage AI for your creative process.
- Gain the skills to judge good and bad creative.
- Develop ads that leave a lasting impression.
- Create impactful work that delivers measurable results.
- Come up with ads that are remembered.
Proven Principles Used by the Top Companies:
ABOUT ME
Jakub Kosmowski
Marketing and Sponsorship Director for a Fortune 500 companies with over a decade of experience driving growth through strategic brand management and award-winning campaigns. A certified change management professional and marketing executive, Jakub excels at transforming creative ideas into impactful business results.
- Proven marketing leader with 10+ years of success, award-winning campaigns, and record-breaking results.
- Managed multi-million EUR budgets, led international teams, across many categories for top brands.
- Unlock proven actionable strategies to elevate your advertising and drive growth.
Advertising and creativity are facing a crisis.
Testimonials
What Our Buyers Are Saying!
Challenging but exciting! The course gave me the tools to turn ideas into impactful ads. It’s a perfect mix of guidance and creativity.
Matteo Schiano
The creative process taught in this course keeps advertising fresh and fulfilling. Love how it helped me develop innovative campaigns! Jakub did a good job.
Klaas Saul
Great collection of frameworks. It made turning ideas into reality both easy and exciting!
Jolanta Szapla
Book now to secure all future updates to the challenge!
What will you learn?
Frameworks
Tested and prooven template and frameworks.
- Campaign checklist.
- Brand guidelines.
- Positioning template.
- Objective evaluation template.
- How to judge creative work?
Drivers of effectivness:
What makes an ad effective?
- Correct media spend allocation.
- Knowing how to use emotions.
- Using brand assets.
- Consistency.
- Good strategy.
Creative guidelines:
We will anwser questions like:
- Make the logo bigger?
- Should we get a celebrity?
- What makes an ad work?
- Where do I start?
- When to use rational and when emotions?
Frequently Asked Questions
How much time will I need to commit each day?
Our challenge is designed to fit into your schedule, taking just 30 minutes to 1 hour daily. You can follow the lessons as they’re released or revisit them anytime after the challenge ends. We encourage you to apply the frameworks and templates in your work and refer back to them often for ongoing improvement.
What happens if I miss a day? Can I catch up?
You’ll receive all 14 days of lessons straight to your inbox, so you can revisit them anytime. Plus, you’ll gain access to exclusive bonus lessons!
Will I learn practical tools and techniques I can apply immediately?
After each day, we encourage you to reflect on how the topic can be applied to your work. Consider how it can help you achieve better results and foster more productive discussions.
Will I understand how to measure the effectiveness of ads by the end?
By the end of the challenge, you’ll have a clear idea of how to evaluate whether an ad is effective. However, this is not an in-depth advertising effectiveness course, so we won’t dive into advanced details.
Will I receive templates, tools, or worksheets during the challenge?
Yes, you’ll receive all the resources, fully customizable to suit your specific needs.
Is the challenge self-paced, or do I need to follow a schedule?
The challenge is self-paced, allowing you to progress at your convenience. It includes two live Q&A sessions where you can ask questions about the topics covered. Plus, you'll receive recordings of these sessions to review anytime.
Will there be assignments, quizzes, or tasks to complete daily?
After each day, you’ll receive a thought-provoking question to help you reflect on how to apply the day’s topic to your work. There are no formal assignments—just insights and knowledge to inspire action.
Does the challenge cover digital, traditional, or all types of advertising?
This challenge is designed to explore and reinforce the fundamentals of creative advertising across all formats. One dedicated day will focus on tailoring creativity to specific formats, ensuring your work fits perfectly within its intended medium.
Is this challenge suitable for beginners, or is prior experience needed?
This challenge is perfect for anyone involved in creating advertising—marketers, advertisers, creatives, and more. For some it will be completely new and for some it will be a great reminder and collection of fundamentals in one place.
By the end of 14 days, will I have a fully developed ad campaign?
By the end of the 14-day challenge, you’ll have a clear idea and plan for your next campaign. You’ll know exactly what your next ad needs to give it the best chance of succeeding in the market.
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